For decades a sport’s fans biggest problem was the worry and anxiety that comes with the thought that you could be shown during a television broadcast, and have no way of informing all your friends that you are now the most famous person they know.
Luckily for us, a company called 15 Seconds of Fame is here to help by using facial recognition technology that will allow you to procure the video of you on TV or on the stadium’s Jumbotron, and then share it with everybody who might care.
As ESPN reports, 15 Seconds of Fame has agreed to a deal with Major League Baseball that will allow those fans to send out the video that previously would have been copyrighted and impossible to share by anybody but MLB and its teams. The company calls this idea the “ultimate selfie.”
“This partnership is a major milestone for our company but, most importantly, for generations of fans who have never had a way to capture and share some of the most memorable moments of their lives,” company CEO Brett Joshpe said in a statement. “Our proprietary technology will not only deliver the ultimate takeaway from a game experience for fans, but also offer an unprecedented opportunity for all live event and broadcast licensors and sponsors to connect with consumers.”
According to ESPN, the company will be recording more than 5,000 MLB telecasts this year, and it also has deals with 15 NBA teams.
Here's how it works.
Fans need to download the 15 Seconds of Fame app and then upload a photo. That way the facial recognition software can work, and if your face is captured on TV or on the Jumbotron, you’ll get a video of that moment sent to you after the game. According to the company, 96 percent of users then share that video on social media.
That way everybody can see—and you can record for posterity—your incredible dance moves that were on display at the Cavaliers-Nuggets game.
Check out my 15 Seconds of Fame at Nuggets vs Cavaliers #15SOF @cavs @TweetQTV https://t.co/PwO4LIBfLm pic.twitter.com/3O0t8y5mEz
— Ms. Mahnic (@MilkovichSchool) February 12, 2017
Or your uncanny shooting ability.
https://twitter.com/27PapaSmurf27/status/824097348389314560
Or your smoothness on the Kiss Cam.
https://twitter.com/15SOF/status/826882232832913408
As Joshpe said, if you see yourself on the big screen, it’s oftentimes too late to pull out your phone and take a photo of yourself. Now, 15 Seconds of Fame does the work for you. All you need is friends who will actually give a shit.
