Caitlin Covington, better known online as the face of the Christian Girl Autumn meme, posted an emotional video this week. The influencer built her brand on cozy sweaters, pumpkin patches, and fall trips.
On Wednesday, she tearfully revealed she would not share her usual seasonal content in 2025.
In a video, she said she had tried to record several times before finally admitting that she needed to step away from creating fall-themed posts. Her video has been viewed 1.6 million times on TikTok with over 3.5K comments.
Covington said the pressure became too much
Covington (@cmcoving) explained that the expectations around her autumn content had become overwhelming. She admitted that she constantly felt pressure to make each new video and trip appear better than the last. Because of this, she said she needed to take a break, even though she felt guilty about disappointing her followers.
"I'm not gonna be able to post fall videos this year," she confessed through tears. Although she apologized, Covington stressed that the weight of perfection had started to take a toll. Consequently, she asked for understanding while she stepped back.
Covington does a 180
Less than one day later, Covington announced she was just kidding, actually, with a 12-second TikTok video captioned: “Plot twist: I would NEVER cancel fall 🍁🍂.”
"Thank you for all your support, I was truly not expecting that response," the caption continued. "Your kindness honestly blew me away. Love y’all. 🥹 P.S. Consider this the official fall launch."
Commenters for the most part were delighted by the switch-up.
"She gagged us a bit I fear," wrote one commenter. "PR STUNTS ARE SO BACK," wrote another.
"It's like watching michelangelo paint the sistine chapel," wrote @mattxic on X.com in response to Covington's lighthearted troll.
Caitlin Covington did not respond immediately to the Daily Dot’s request for comment via Instagram DM.
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