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Memes

‘Is That Hyperpigmentation?’—The viral TikTok and meme, explained

The Hyperpigmentation meme on TikTok refers to a video of a young girl as she reveals the abstract portrait of her mother she had been working on. Her mother is heard trying to find things to compliment about it, exclaiming, “Is that hyperpigmentation?” while the dad can’t stop laughing on the floor.

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The combination of reactions in the video and the way the mother tried to bring it around to compliment her embarrassed daughter led to the video becoming a viral meme on TikTok to show unsurprised disappointment at a situation or to give a sense of self-deprecating humor.

is that hyperpigmentation? original drawing

Meme basics

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  • Meme Creator: Sonia Tiebi (@hotfudgesonia)
  • Meme Type: Typically a combination of exploitable meme and meme challenge
  • First Appearance: May 1st, 2019
  • Origin Source: TikTok and Facebook
  • Used to Convey: Unsurprised disappointment or self-deprecating humor.
  • Peak Popularity: March 2020, December 2023, and October 2024.
Trend chart for the hyperpigmentation meme.
  • Notable Variations
    • Some artists post videos as a meme challenge format using the Beatboxing Puppy audio by Hiyoko to show their artwork with the text, “Girl we been knowing how to draw” followed by a version of the Hyperpigmentation drawing.

Origin and spread

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The Hyperpigmentation meme originates from TikToker Sonia Tiebi (@hotfudgesonia), who is known for posting funny skits and family moments. This video, originally posted on May 1st, 2019 on Facebook and shared to TikTok as a screen recording, was so entertaining to viewers that it went viral with over 11.7 million views. Her daughter Sierra became a meme because her reaction to the situation was so relatable.

In the video, Tiebi is recording her daughter, Sierra, who just spent ten minutes working on a pencil drawing of her mother. She was flustered by the attention she was getting from her mother about the drawing, holding it tightly to her chest.

“I sat here and posed for like ten minutes. Let me see the product,” Tiebi cajoled in the video, before exclaiming, “Is that me?!” as the portrait is revealed: A typical child’s drawing with pronounced features that could almost be described as similar to Picasso’s classic Cubist period paintings, complete with sharp contrasts and Tiebi’s ponytail hanging much like a horse’s tail away from her head.

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The reaction seems to be one that Sierra expected and she tries to pull away, upset, as the TikToker tries to comfort her daughter, all while her husband is laughing in the background.

“I’ve never looked better. Oh, where were you when it was time for senior photos?” Tiebi added.

Sierra’s retort says it all: “Mommy, I don’t think it looks good.”

“It is FANTASTIC!” her mom replies.

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Then Tiebi said the line that gives the meme its name. “Oh my god, what’s that? Is that hyperpigmentation? You know what? I’ve never seen nothing like this before. I just want you to keep it up.”

The video ends with the humorous exchange of Sierra asking, “Then why was daddy laughing?”

“That’s how you say, ‘That’s a great drawing,’ in French,” Tiebi explains before shifting the phone to show her spouse laughing hysterically on all fours on the ground.

Reactions to the viral video range from people repeating their favorite quotes to their positive opinions of Tiebi's affirmations that the drawing is really good.

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TikTok comment that reads, "'DADDY DONT KNOW WHAT HE DOING. [angry]'"

Reddit comment that reads, "Mom doesn't show herself, so we have no way of judging if it's a good likeness or not. She may have nailed it."
TikTok comment that reads, "am I the only one who can't figure out how to say 'HYPERPIGMENTATION'"
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TikTok comment that reads, "as some1 with hyperpigmintation (it's an actual thing) I luv this trend sm"
TikTok comment that reads, "Nah cause when that lil girl gets social media she gonna get ptsd seeing all these memes (crying, pray emojis)"
Reddit comment that reads, "That’s how daddy says 'that looks nice' in French, I’m falling off the couch lol"
Reddit comment that reads, " That had me in stitches! This is a good mom making sure she encourages her daughter."
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The 'Is That Hyperpigmentation?’ family recreates the iconic video for Cece's 13th birthday

On Jan. 31, 2025, @hotfudgesonia posted a TikTok video captioned, "Happy 13th birthday, Cece! A remake of this gem just for you!" The video plays out exactly like same, but Cece is older and shown holding the original drawing, which is now in a red frame. Cece shows her mother the drawing, and she responds, "Is that me? So nice! I've never looked better!"

http://
@hotfudgesonia #Happy 13th birthday, Cece! A remake of this gem just for you!🎉🎂🥳😘🎈🎈🎊🎁🎁🎁🎉🎉🎉🎉🎂🎂🥳🥳🥳 #birthday #hyperpigmentation #love #13 #parents #kid #momlife #teen #baby #lol #humor #comedy ♬ original sound - hotfudgesonia

More meme examples:

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@blackfolksrock

It was such a cute draw tho! ?: @soniatiebi ✊?✊?✊?✊? FOLLOW @BlackFolksRock for hilarious memes, funny videos, and a daily dose of laughter to brighten up your feed! ? ✊?✊?✊?✊? #Blackfolksrock #funny #humor #laugh #jokes #comedian #funnyvideos #laughter #hilarious #comedyclub #laughs #entertainment #funnymemes #comedyvideo #funnyposts #comedyfans #memes #baby #kid #drawing #draw #momanddaughter #fyp #fypシ゚viral #foryou #foryoupage

♬ original sound - BlackFolksRock - BlackFolksRock
@mikegotburnt

you guys deserve a break from the angst so here, but dont think more isnt coming.. #dandysworld #dandy #teagan #toodles #rodger #hyperpigmentation #meme #crying #lol #fyp

♬ original sound - mike

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